Thursday, January 20, 2005

CII to felicitate top performing brands of India

Over 150 nominations of various brands from more than 90 companies will be evaluated by the Confederation of Indian Industry (CII) for its annual ‘CII Brand of the Year award’. The growing popularity of these awards can be guaged by the nominations, which include - What is remarkable about India's ever evolving branding scenario is that even common place products like steel, batteries, plastic and needles are now being translated into unique brand experiences. Companies like Tata Steel, Hi+Care Plastics, Nilkamal Plastics, Amara Raja, Exide and Needle Industries have submitted their nominations for a place under the sun. Even government organisations have pitched in with entries from the like of Department of Tourism, Tamil Nadu government. The winner will be announced during the Brand Summit in February 2005.