CavinKare gets aggressive

CavinKare has unveiled its aggressive marketing strategies to expand its customer base. The company is planning for road shows, television commercials and customer contact programmes. As a part of its plans, CavinKare has relaunched its fairness cream ‘Fairever’ and is also looking at generating trials by distributing samples through popular magazines across the country. CavinKare will unveil the television commercials of the relaunched Fairever in last week of December followed shortly by the road shows starting in the southern India. CavinKare's Fairever is the second leading fairness cream brand in the country. The product has a share of only eight per cent in the fairness cream market that is worth Rs 700 crore.