Thursday, December 02, 2004

TV Today gets 'Business Superbrand' Status

The Superbrands India organisation has conferred the Business Superbrand status on TV Today Network for redefining the way news is delivered to Indian audiences. Obtaining SuperBrand status puts the TV Today Network brand in the circle of an elite group that is seen to represent the best practices in brand management; It is the considered to be the Oscars of Branding. A Business Superbrand is defined as having established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages, over its competitors, which (consciously or sub- consciously) customers want, recognise and are confident about investing in. Superbrands is the independent arbiter on branding. The organisation promotes the discipline of branding and pays tribute to exceptional brands. Superbrands programmes operate in over 41 countries. Superbrand status is awarded by an independent judging panel of experts. Business Superbrands Council includes chairman of the council Mr. Anmol Dar, Reliance CMD Mukesh D Ambani, former CEO of Procter & Gamble Gurcharan Das, ED of Tata Sons R Gopalakrishnan, deputy CEO of HSBC Naina Lal Kidwai, former chairman of Ernst & Young K N Memani, Bharti Enterprises CMD Sunil Bharti Mittal, CEO, president & MD of Infosys Technologies Nandan Nilekani, chairman of HDFC Deepak Parekh, chairman of Indian Oil Corporation MS Ramachandran and CMD of Oil & Natural Gas Commission Subir Raha. Each Brand Council member evaluated 854 brands and identified 138 brands that, in their opinion, were qualified to be granted the Superbrands status.