Saturday, January 01, 2005

Brand India vs. Brand China

India has come a long way from its status of being among the underdeveloped nations a few years ago. The last decade has been nothing less than a roller-coaster ride for India. The country has taken giant leaps in the global economic scenario and is now the 4th biggest economy. Even though India has an enviable base of knowledge capital, it is still lacking behind China, which is at number two in terms of world gross domestic product. Let's take a look at what the authorities in the fields of branding and marketing have to say on this.
I think the world communicates so quickly and global companies are so influential that a lot of the ideas have spread quite widely. If you go to China for example, they're maybe 20 years behind, and that's what's holding their companies back right now — branding and marketing. They've to learn how to build brands — that's what they're missing.
DAVID AAKER World's most respected marketing thinker, best-selling marketing guru, and author of the classics Managing Brand Equity and Building Strong Brands
As India and China develop economically, US firms will face a repeat of the Japanese threat which consisted of competing with Japanese companies able to offer better products at lower costs. This will force more companies to shift production to India and China and reduce the number of industrial jobs available in the US.
PHILIP KOTLER A man almost as famous as the word marketing. Given the complexity of the global marketing landscape, knowing Kotler becomes essential to survival
Over the next ten years, I see more protectionism. More and more countries will start levying tariffs on work outsourced to countries such as China and India.
EDWARD DE BONO The celebrated author of Lateral Thinking and Six Thinking Hats de Bono, he is known as the father of lateral thinking
In contrast (to India), the greatest weakness of China is its incredibly small proportion of educated people.
PETER DRUCKER The celebrated management guru who coined the term knowledge society among many others
New opportunities are emerging for both the countries and the possibilities are immense. It remains to be seen which of the two countries will be able to emerge as the indisputable leader.
As for me, I am rooting for India... wanna bet? :-)