Sony to retail Sony Ericsson's Mobile Phones through exclusive outlets

With Mobile Phones becoming ubiquitos in India and the mobile handset manufacturers becoming more aggressive in their branding efforts, Sony India has also announced its latest initiative to retail Sony Ericsson's mobile phones through Sony World and Sony Exclusive authorised outlets across the country. The entire range of Sony Ericsson phones will be displayed at and available at these outlets. The focus will be on enhancing the customer's retail experience, so as to meet their expectations from the brand. This is a step forward to demonstrate and display the strength of entire portfolio of Sony products, so as to meet their expectations from the brand. This is also a step forward to demonstrate and display the strength of an entire portfolio all Sony products, the unique features and advanced technology that allow consumers of Sony products to stay seamlessly connected. With close collaboration among all Sony companies in India and working hand-in-hand with its business partners, Sony is looking at achieving greater synergy and growth in India, which is a key market for the company.