Strong Rumours - Elder Pharma buys drug brand from Eli Lilly

There is a strong rumour that Mumbai-based Elder Pharma has bought the rights for an anti-infective drug, Tobraneg, from pharma multinational Eli Lilly India. If this is true, it will be the first major brand sale deal in 2005 and the second product which Eli Lilly is selling in the recent months, the first being Dobutrex to Nicholas Piramal India late last year. Looks like Eli Lilly is selling off its not so strong brands as part of its strategy to restructure its product basket so as to focus on ‘high value or high volume’ products. It will come as no surprise if the news is true and in the coming months Eli Lilly hives off some more products. Watch this space for further information on this. Meanwhile, I am working on getting the Elder Pharma buys drug brand from Eli Lilly rumour confirmed ;-) Read the follow-up story - Rumours Confirmed - Elder Pharma buys drug brand from Eli Lilly