Sunday, November 14, 2004

Superbrands India

Hi Everyone, I would like to draw everyone's attention to a very interesting phenomenon called Superbrands. Superbrands UK, an independent arbiter on branding, has launched its operations in India. The Superbrands organisation promotes the discipline of branding and pays tribute to exceptional brands. Superbrands programmes operate in over 25 countries. Its Indian arm - Superbrands India Pvt. Ltd. has recently published case studies on 101 strongest consumer brands in India in the form of a coffee table book, which is a collector's item. I have bought the book and must say it is exquisite. Check it out on the Superbrands India website. Superbrand status is awarded by an independent judging panels of experts. Different juries exist for the different geographical regions to ensure that only the most deserving of brands attain the credential. In India, the Consumer Superbrands Council includes some of the most eminent marketing, media and advertising professionals in India. They are: Mr. Anmol Dar, President of Frank Simoes Advertising & Council Chairperson, Mr. K.M.S. (Titoo) Ahluwalia, Chairman of AC Nielsen ORG-MARG, Mr. Sunil Kumar Alagh, former Managing Director & Chief Executive of Britannia Industries, Mr. Raghav Bahl, Managing Director of Television Eighteen & Managing Director, CNBC, Mr. Yogi C Deveshwar, Chairman of ITC, Mr. Pradeep Guha, President of Bennet Coleman, Mr. Nabankur Gupta, Group President & Wholetime Director of Raymond, Mr. Mike Khanna, Chief Executive & Area Director, Central Asia of J Walter Thompson, Mr. Piyush Pandey, Group President & National Creative Director of Ogilvy & Mather, Mr. Dalip Sehgal, Executive Director of Hindustan Lever, Ms. Tara Sinha, former Chairperson of Indian Institute of Mass Communications. Only brands that are scored highly by the panel qualify for the status and to be featured in the publication. The shortlist that the panel score is itself derived from a list of thousands of potential brands. The brands chosen by Superbrands India as the Superbrands in their respective categories include - The Associated Cements Company Ltd., Air Sahara, Airtel, Allen Solly, American Express, Apollo Hospital, Aquaguard, Archies, Ashok Leyland, Band Aid, Barista, Bata, Blue Dart, Boost, Boroline, Bournvita, Britannia, Brooke Bond, Business Today, Cadbury Diary Milk, Cinthol, Citibank, Closeup, ColorPlus, Complan, Crompton Greaves, Dabur Vatika, Dhara, DHL, ESPN, Everest, Exide, Fair & Lovely, Femina, Fujifilm, Gili, Godrej Pentacool, Good Knight, Heinz, Hero Cycles, Hero Honda, Horlicks, Hutch, ICICI Prudential, ICI Dulux, India Today, ITC-Welcomgroup, Jaquar, Jet Airways, JK Tyre, Johnson's Baby, Kerala Tourism, Kesari Jivan, Kitply, Lakme, Levi's, Life Insurance Corporation of India, Lifebouy, Louis Philippe, Lux, Luxor, Malayala Manorama, Maruti Suzuki, Monte Carlo, Moov, Nakshatra, NIIT, Nirma, Nycil, Parryware, Pepsi, Philips, Pizza Hut, Raymond, Reid & Taylor, Revlon, Rin, Samsung Mobile Phones, Saridon, Servo, Shoppers Stop, Sify, Star TV, State Bank of India, Strepsils, Sunsilk, Surf, Tanishq, Tata Indica, Tata Motors, Tata Salt, Tata Tea, The Economic Times, The Times of India, Thomas Cook, Timex, Titan, VLCC, Wheel, Whirlpool and Zandu Balm. The case studies of all the 101 chosen brands are available for FREE at their respective URLs as mentioned above, but I am sure that the organisation will soon contemplate making the info available only to its subsicribers. Before that happens, check out the success stories at Superbrands India's official website. Rishu P.S. Submit your weblogs to the Blogorama - The Blog Directory