Monday, November 29, 2004

Indian Advertisers target Indian diaspora in US

Jet Airways, ICICI Bank and Reliance Infocomm are among the companies that are targeting Indian diaspora in the US through serious advertising efforts. Indian real estate companies, healthcare providers and the hospitality industry are reported to be keen on advertising to the South Asian community. The growing interest, no doubt, is because of the fact that the Indian Diaspora has shown keen interest in investing in Indian opportunities and the faith in the Indian 'system' and its sustainability is on the rise. India has been consistently scoring high for its rapid development activities, a healthy growth rate backed by sustainable efforts and infrastructure development, and now the rewards are on the anvil.