Thursday, November 18, 2004

Money for eyeballs

SaharaOne, the new television channel of Sahara India Pariwar, distributed a whopping Rs. 1,00,00,000.00 among its lucky viewers in a single day. The contest called 'Ghante Ki Tuning Jamegi' on SaharaOne, brought a twist in many a lives. While Manoj Kumar Sharma from Moradabad UP won Rs 50,00,000, Abhilasha Sharma from Dehradun took away Rs 20,00,000. Similarly, Inder Pal Singh and Surendra Kumar from Haryana and Sanjay Dubey from Farukhabad, UP, won Rs 10,00,000 each. SaharaOne’s Ghante Ki Tuning Jamegi contest is based on a simple format. All the viewer has to do is watch the channel every hour, and count the number of times an electronic bug appears on screen, catch up with the anchor on a tollfree number at the end of the hour and tell the number of times the bug has appeared. The viewers also needs to answer a simple programme-related question. Looks like after the not so successful Sahara TV, Sahara Group doesn't want to take any chances with this new channel and won't stop at anything to buy viewers attention! ;-)