The Genesis And The Rationale

Hello Everyone, I have created this blog to keep the audience updated on the latest in India's Branding/Advertising/PR/Media industries. India is a fast evolving market for communications agencies and the rules are redefined almost every day. Accounts are won and lost within a matter of few hours by the bigwigs in the Advertising Industry and compared to it, the PR Industry is still in just a nascent stage. Brands are made and driven almost by trial and error rather than research. This blog will keep you all updated on the latest about various brands that have stood the test of time in the Indian market and the brand custodians. I seek to learn a few things in the process and hope that you all will also find it helpful if you or one of your clients has business interests in India. So, I request you all to keep checking this blog out as often as you can. Till my next post... Chao, Rishu P.S. This Blog is listed on Splat Search, LSBlogs & Blogwise Directory