Publicis wins account of Aviva Life Insurance

Publicis Delhi, has won the major part of the advertising account of Aviva Life Insurance in a multi-agency pitch. Aviva Life Insurance is a joint venture between Dabur and Aviva Plc, UK's largest insurance group. Publicis has taken over the Aviva account from Grey Worldwide, the incumbent agency, which retains some part of the Aviva business. This win of Publicis has come close on the heels of other recent wins that include Censa, a lingerie brand and Ao's, a casual wear brand, both from the Oswal group, Fidelity - the biggest US-based mutual fund company that recently received an in-principle approval from SEBI this July for starting its mutual fund business in the country, and ABN AMRO.