Delhi-based real estate group, Senior Builders, has announced that it will launch a Hindi news weekly in January 2005. Senior Builders had, sometime ago, announced its diversification into media with a niche television channel.
The news weekly being planned by Senior Builders will be an 84-page all-clour glossy magazine and would focus on politics and crime. The initial print run of the magazine is planned to be 1,00,000 copies and will essentially be targeted at Hindi speaking states. The national distribution of the magazine will be taken care of by India Book House.