Saturday, February 19, 2005
Nokia picks up CII's Brand of the Year Award
What has instantly become as one of the most coveted achievements in the branding scenario in India made its debut recently with a big BANG. The recently held CII Brand Summit, which has returned after a hiatus of five years launched its Brand of the Year award. An impressive list of India's most admired brands from across all categories were placed on an even keel, and then passed through a rigorous test called Brand Microscope. The methodology, devised by Vertibrand, tested each brand against its peers, in the marketplace and the consumers before arriving at the final list. The jury members included Gurcharan Das, K.N. Shenoy, Dorab Sopariwala, Mani Aiyar and Prof S. Ramachander among others. The 10 finalists were Titan, which incidentally was everyone’s favourite, Nokia, Eveready, Lux, Pond’s Dreamflower Talc, Dabur Chyawanprash, Fair & Lovely, Rin, Indane and Pond’s Body Lotion. Even as a large section of the crowd rooted for Titan, the surprise winner came in the form of Nokia, which in a decade’s time, seems to have made itself completely at home with the Indian consumers. The summit also featured an amazing fusion music performance by kanjira wizard Selva Ganesh, legendary bass player Jonas Hellborg, ghatam exponent Vikku Vinayakram and others. the performance was the perfect break from a day packed with facts and figures and analyses by eminent speakers from across the country and the globe. Read more about why India loves Nokia at Mobile Phones India.