Saturday, May 28, 2005

India Brand Equity Foundation to promote Brand India

The India Brand Equity Foundation is to work towards a 10-year plan to promote brand India and seek a more active public-private partnership. The India Brand Equity Foundation is expected to answer the ubiquitos question: Now that India has arrived and is on the radar screen. What next? The India Brand Equity Foundation board is chaired by commerce secretary S.N. Menon and includes secretary (east) in the ministry of external affairs Rajiv Sikri and tourism secretary A.K. Misra as government nominees. The other members are: Tata Sons director Krishna Kumar, Equus Adversiting chief executive Suhel Seth, Escorts Heart Institute executive director Naresh Trehan, Ogaan director Kavita Bhartia and Media Trans Asia director Simran Bedi. Ajay Khanna, deputy director general of the Confederation of Indian Industry, is the foundation's chief executive officer.