Amway launches new skincare brand

Leading FMCG firm Amway India forayed into the Rs 3,250 million skincare market in India with the launch of cosmetic brand Attitude and has signed Diya Mirza as its brand ambassador. Currently five products will be available under Attitude brand - cleanser, toner, moisturiser, face wash and sunscreen lotion. Like all other products of Amway, `Attitude' will be sold exclusively through its 4,00,000 distributors spread across the country. Amway India, a wholly-owned subsidiary of $ 6 billion Amway Corp, expects 10 per cent growth by the end of the present financial year current with the trend continuing next year too.