Sunday, February 13, 2005
Bollywood can catalyze Indian fashion retail
Bollywood can be a catalyst for the booming Indian retail trade sector and push fashion merchandise market to $4.5 billion in the next two years, a new study says. Read full story at Yahoo. It indeed has been the case that the fashion trends in India are guided by film stars rather than fashion houses. What our popular actors wear becomes a fashion statement. Hope that the multinational fashion houses eyeing India will realise this potential and use Bollywood to catalyse demand for their brands.