CII to felicitate top performing brands of India

Over 150 nominations of various brands from more than 90 companies will be evaluated by the Confederation of Indian Industry (CII) for its annual ‘CII Brand of the Year award’. The growing popularity of these awards can be guaged by the nominations, which include -

• Media brands like TV Today, The Times of India group, Ananda Bazaar Patrika group
• FMCG brands like Britannia, Cavinkare, Dabur, Eveready Industries, Heinz, HLL, ITC, Reckitt Benckiser, Berger Paints, Eletrolux, Godrej, ICI, Philips and Whirlpool
• Pharma and healthcare brands like Ranbaxy, Novartis, Nicholas Piramal, Dr Reddy’s, Apollo Hospitals
• Brands from hospitality sector like ITC Hotels and Taj Hotels.
• The petrochemical sector is represented by big guns like Indian Oil, HPCL and Bharat Petroleum.
• Leading telecom brands like Bharti Telecom, Hutchison and Reliance
• The auto sector is represented by the likes of Hero Honda Motors, Bajaj Auto, TVS Motor, Toyota, Ford, Maruti, Tata Motors
• The financial sector is represented by ICICI, HDFC, SBI Life Insurance, IDBI, Life Insurance Corporation.

What is remarkable about India's ever evolving branding scenario is that even common place products like steel, batteries, plastic and needles are now being translated into unique brand experiences. Companies like Tata Steel, Hi+Care Plastics, Nilkamal Plastics, Amara Raja, Exide and Needle Industries have submitted their nominations for a place under the sun. Even government organisations have pitched in with entries from the like of Department of Tourism, Tamil Nadu government. The winner will be announced during the Brand Summit in February 2005.

Tata Motors launches Spacio Gold

Tata Motors has announced the launch of Spacio Gold, the premium version of its rural and semi-urban utility vehicle Tata Spacio A1. Spacio Gold, while retaining its core appeal of three litre DI engine, rugged built and high fuel efficiency, would offer enhanced looks and comfort to the up-market customer. Launched in 1999, Tata Motors has sold close to 48,000 Spacios so far. Available in AC and non-AC versions and complying with the Bharat Stage I/II norms, Spacio Gold is priced in the range of Rs 4.29-4.91 lakh. Tata Motors is not only a full-range, commercial vehicle manufacturer it is also India's largest and amongst the world's top ten. Over 130 models - from 2-tonne light commercial vehicles (LCVs) to 40-tonne tractor-trailers and buses that can seat from 12 to as many as 60 people - provide a wide variety of transport solutions. Besides, the company offers a range of special purpose vehicles, off-road vehicles and vehicles for India's defence needs.

Sony to retail Sony Ericsson's Mobile Phones through exclusive outlets

With Mobile Phones becoming ubiquitos in India and the mobile handset manufacturers becoming more aggressive in their branding efforts, Sony India has also announced its latest initiative to retail Sony Ericsson's mobile phones through Sony World and Sony Exclusive authorised outlets across the country. The entire range of Sony Ericsson phones will be displayed at and available at these outlets. The focus will be on enhancing the customer's retail experience, so as to meet their expectations from the brand. This is a step forward to demonstrate and display the strength of entire portfolio of Sony products, so as to meet their expectations from the brand. This is also a step forward to demonstrate and display the strength of an entire portfolio all Sony products, the unique features and advanced technology that allow consumers of Sony products to stay seamlessly connected. With close collaboration among all Sony companies in India and working hand-in-hand with its business partners, Sony is looking at achieving greater synergy and growth in India, which is a key market for the company.

Air Deccan to get more wings

Air Deccan, the airline that shook the Indian air travel industry with its professionally developed and executed positioning strategy, has announced that it will soon add more flights to its fleet and additional destinations to its route network. Air Deccan will acquire two more Airbus A-320s by February 2005 from Singapore Aircraft Leasing Enterprise (SALE), which will be stationed at Hyderabad and Kolkata, respectively. The two new aircrafts would be deployed to launch flights on the Kolkata-Delhi and Kolkata-Mumbai sectors, apart from enhancing connectivity between various cities, including the Bangalore-Delhi sector. Besides, the airline will also place the smaller ATR aircraft in Kolkata to launch operations into the north-eastern parts of the country. Remaining true to its positioning strategy of being a low-cost airline, Air Deccan's flights to new destinations and expanding the connectivity in existing destinations will see Air Deccan offer fares which are lower than the prevalent ones offered by the competing airlines.

Rumours Confirmed - Elder Pharma buys drug brand from Eli Lilly

The strong rumour reported by me a few days ago, that Mumbai-based Elder Pharma has bought the rights for an anti-infective drug, Tobraneg, from pharma multinational Eli Lilly India has been now confirmed through a formal announcement. Tobraneg, an injectable antibiotic brand of Tobramycin from Eli Lilly in India. The acquisition gives Elder ownership of Tobraneg for the Indian, Sri Lankan and Nepalese market. It is the first major brand sale deal in 2005 and the second product which Eli Lilly is selling in the recent months, the first being Dobutrex to Nicholas Piramal India late last year. The acquisition will help Elder Pharma to further consolidate its position in the anti-bacterial (anti-infective) segment. Tobramycin is an original research product by Eli Lilly and belongs to the Aminoglycoside class. Elder presently has cephalosporins (orals and injectables) with a total sale of Rs 20 crore from the segment, and the addition of an Aminoglycoside brand is expected to strengthen its product basket of woundcare anti-bacterials. Eli Lilly’s Tobraneg touched peak sales of Rs 5-crore sales last year. The drug enjoys brand equity among surgeons, gynaecologists, orthopaedics and consulting physicians. Tobraneg is prescribed as an add-on with cephalosporins in severe infections and surgical procedures. It competes with Aminoglycosides (prescribed for additional gram-negative bacterial cover and reduce chances of infections) molecules like Amikacin and Gentamicin. This segment has a total turnover of Rs 110 crore and unit-wise sales of more than Rs 8 crore annually. Some of Elder’s products include Chyrnoral, Salutyl and Oxoferrin. The exact price details of the acquisition deal have not been made public but the rumours are rife that Elder has paid about 1.25% times of the turnover of the brand, which was about Rs 5 crores in sales last year. Industry sources believe that apart from the expected increased income from the Tobraneg brand, Elder will also be able to extract mileage in the market place, which will push its brand equity to a new high because of an acquisition from an MNC's stable, that too, one like Eli Lilly.

Daikin India to spin off into two distinct companies

The $4.5 billion (about Rs 20,000 crore) Japanese consumer durables major Daikin Industries is planning to split its Indian arm — Daikin Airconditioning India Pvt Ltd — into two companies. While one company will focus on manufacturing, the other will be a trading company. Daikin Airconditioning India, is planning to demerge its manufacturing units at Faridabad and Silvassa into a separate company. The residual company will then be the trading arm. The plan is awaiting approval from foreign investment promotion board (FIPB) at the moment. The idea behind the split is to impart greater focus to the operations of the company and to facilitate brand building. The Japanese consumer durables major Daikin kicked off the first phase of its restructuring operations in India a little over a month ago, when it bought the 20% stake held by its joint venture partner — the Shriram group — in Daikin Shriram Airconditioning. The stake was held through Siel. Post this buyout, the company has been subsequently re-christened Daikin Airconditioning India. The company had clocked a turnover of around Rs 150 crore in 2003-04. The integrated airconditioning company Daikin Industries had entered the Indian market through this joint venture in 2000. Daikin Industries is a multi-product company with the air-conditioning business accounting for 74% of its business. It has a 10% share in the residential air-conditioning market and 36% in the commercial air-conditioning in Japan. The company has a presence in eight major international markets, and is now aiming to be a global leader. Earlier, Daikin had plans to set up a plant in India but dropped it as it felt the economy had still not opened up enough and that certain components required for the manufacture of ACs were still not available. The company has scaled down its manufacturing activities drastically in Silvassa after the government introduced a 12% exit tax. The Indian operations are functioning primarily on the basis of imports from Japan and Thailand.

The Broadband Brand - Hathway Cable & Datacom

Mumbai, Chennai, Delhi and Pune are the luckiest of cities as they have got onto the broadband wave way ahead of others and the credit goes to Hathway Cable and Datacom Pvt. Ltd., one of the largest and fastest growing cable networks in India. A brand name that spans across eight cities with a ready cable infrastructure reaching the last mile, Hathway is the pioneer of Cable Internet Service in India and one of the largest Multi System Operators (MSOs) bringing quality transmission of over 100 television channels across the nation. Hathway distributes its cable TV as well as Internet signals through the underground fibre optic networks, and has located optic fibre nodes at various points in the network, which substantially improves the distribution and quality of Internet services. Hathway is seeking to revolutionise the way people access the web. The high bandwidth advantage of the cable infrastructure of Hathway allows faster, uninterrupted, unrestricted, uninhibited and unlimited access for hours together to the internet. The fibre-optic backbone and its state-of-the-art Internet Node and Data Centre makes the network capable of providing reliable Internet service as well as digital TV transmission. It provides this service through its cable network on a subscriber’s PC/Corporate LAN using cable modem/router. Hathway’s cable Internet service is based on Data Over Cable Services Interface Specifications (DOCSIS) protocol, which has over 5 million deployments worldwide. It is now the de facto standard for all cable Internet deployments across the world.

Strong Rumours - Elder Pharma buys drug brand from Eli Lilly

There is a strong rumour that Mumbai-based Elder Pharma has bought the rights for an anti-infective drug, Tobraneg, from pharma multinational Eli Lilly India. If this is true, it will be the first major brand sale deal in 2005 and the second product which Eli Lilly is selling in the recent months, the first being Dobutrex to Nicholas Piramal India late last year. Looks like Eli Lilly is selling off its not so strong brands as part of its strategy to restructure its product basket so as to focus on ‘high value or high volume’ products. It will come as no surprise if the news is true and in the coming months Eli Lilly hives off some more products. Watch this space for further information on this. Meanwhile, I am working on getting the Elder Pharma buys drug brand from Eli Lilly rumour confirmed ;-) Read the follow-up story - Rumours Confirmed - Elder Pharma buys drug brand from Eli Lilly

Brand India vs. Brand China

India has come a long way from its status of being among the underdeveloped nations a few years ago. The last decade has been nothing less than a roller-coaster ride for India. The country has taken giant leaps in the global economic scenario and is now the 4th biggest economy. Even though India has an enviable base of knowledge capital, it is still lacking behind China, which is at number two in terms of world gross domestic product. Let's take a look at what the authorities in the fields of branding and marketing have to say on this.

I think the world communicates so quickly and global companies are so influential that a lot of the ideas have spread quite widely. If you go to China for example, they're maybe 20 years behind, and that's what's holding their companies back right now — branding and marketing. They've to learn how to build brands — that's what they're missing.

DAVID AAKER World's most respected marketing thinker, best-selling marketing guru, and author of the classics Managing Brand Equity and Building Strong Brands

As India and China develop economically, US firms will face a repeat of the Japanese threat which consisted of competing with Japanese companies able to offer better products at lower costs. This will force more companies to shift production to India and China and reduce the number of industrial jobs available in the US.

PHILIP KOTLER A man almost as famous as the word marketing. Given the complexity of the global marketing landscape, knowing Kotler becomes essential to survival

Over the next ten years, I see more protectionism. More and more countries will start levying tariffs on work outsourced to countries such as China and India.

EDWARD DE BONO The celebrated author of Lateral Thinking and Six Thinking Hats de Bono, he is known as the father of lateral thinking

In contrast (to India), the greatest weakness of China is its incredibly small proportion of educated people.

PETER DRUCKER The celebrated management guru who coined the term knowledge society among many others

New opportunities are emerging for both the countries and the possibilities are immense. It remains to be seen which of the two countries will be able to emerge as the indisputable leader.

As for me, I am rooting for India... wanna bet? :-)

Help Tsunami Victims

All of you must have heard about the devastation that the earthquake and Tsunami have together caused in the South East Asia. I am donating 25% of the proceedings of the sales of the comprehensive directory of Advertising Agencies in India that I have compiled over a period of 3 months of research. The direcotry is available for a small reasonable fee, just $99.00

The Indian Advertising Agencies Directory is in XLS Format with different spreadsheets for different cities. The fields include - company name, contact person, address, phone, fax, email and website. There are over 700 Advertising Agencies of India included in the database, which can be immediately emailed to anyone interested.

I would like to emphasise once again that 25% of every sale will be donated to Non-government organisations working for the rehabilitation of the Tsunami victims. Interested people may buy online through PAYPAL, now!

Update on Directories

Hi people,

I know that I am running behind schedule but it's better late than never :-)

After the Directory of Advertising Agencies in India, I am currently compiling the following directories, which will be available for sale by end of January 2005.

• Directory of PR Agencies in India
• Directory of Publications in India
• Directory of Media buying Agencies in India
• Directory of Direct Marketing Agencies in India
• Directory of Marketing Research Firms in India
• Directory of Event Management Companies in India

In case any of you is interested in getting any of the above directories in a hurry, please contact me for more details by leaving a comment. I will intensify work on that particular directory and get it compiled earlier than the others. Any one interested?

NDTV's Business Channel to be named 'Profit'

'Profit' is to be the name the Prannoy Roy promoted New Delhi Television Ltd. The details for Profit are "almost" finalised. Profit is proposed to be a 24-hour business channel and is expected to start beaming into Indian homes from 10 January 2005. The company is toying with the idea of including the NDTV brand name with the name Profit for the channel. The overall head of the channel would be Vikram Chandra who currently doubles up as CEO NDTV Convergence, besides being the senior editor of NDTV. Other editorial people who would form the core team would include the present NDTV business editor Shivnath Thukral, Ashu Dutt and Manvi. The channel has come up with a swanky new studio in its Delhi office and has also hired several professionals. A point of note is that NDTV is not looking at overtly leveraging the existing infrastructure and manpower of the two existing channels NDTV 24x7 and NDTV India for the new business channel. A decision seems likely that the proposed business channel would be a pay channel. "On the programming part, NDTV will have everything that such existing channels have and more," an industry source familiar with the developments says. The programmes will also have an international component, including live feeds from the US and the Europe. Apart from hardcore news bulletins and business related affairs, the channel would also have lifestyle programmes aimed at appealing to the audience which would include anyone and everyone over 18. There would be a significant but short element of news all the time on the channel. Looking at the feel and look of the present NDTV channel, the aim of the business channel would be to have a world class product run but the cost of production operations will be kept tight under control. NDTV has already secured permission from the government for uplink of the channel from India. The permission came through on 14 December. The NDTV board had approved launch of a separate business news channel in May. The company had made an application to the information and broadcasting ministry for uplinking permission for the same in September. The fight for the business news channel has begun, it seems. The Raghav Bahl-promoted Television Eighteen Ltd (TV-18) is pressing ahead to meet a new deadline for launching a Hindi business news channel by next month, while Zee Business, was launched on 30 November.

Deccan Herald Advertising Seminar 2004 takes a look at 'Branding' in today's context

Catalyst, the 19th Deccan Herald Advertising Seminar 2004, featured stalwarts from the worlds of advertising and marketing redefining brands and brand building. The seminar saw advertising and marketing honchos speaking on various topics related to the power of branding. The speakers included Titan Industries COO - Watches Bijou Kurien, Lowe-India national creative director Balakrishnan R (Balki), Macann Erickson Delhi president Santosh Desai and Bajaj Auto Ltd VP business development and marketing Ramchandra R L. Kurien in his keynote speech spoke of the various persons in an organization involved in brand building. Speaking on the topic "Building a Titan", Kurien recounted how brand Titan was built from 1987 onwards when 80 per cent of Indians owned mechanical watches against a almost 65 per cent of persons around the western world who owned quartz watches at that time. Balki spoke on the "Cutting edge Indian work" in advertising. Balki felt that localized communication of an international brand was the next step in advertising. Balki said advertising could take advantage of the differences in the regions instead of focusing an ad towards the entire country. Desai dealt with "Connecting Brands with life". He said brands were repositories of symbolic meaning. Desai said spoke about how brands today make a statement about the users. Speaking on the power of brands, he narrated how brands have been making us believing in ourselves, in other people, in today and in tomorrow. Ramchandra R L spoke on "My brand building experience". He spoke of the strategies evolved by a losing market leader in a two wheeler market when it entered a new segment - motorcycles- which now constitute 80 per cent of the two wheeler market in India and the efforts involved in their Pulsar brand capturing 55 per cent of the market share in its category. Trent Ltd GM Himanshu Chakrawarti spoke on "Building a brand". He spoke on the efforts involved in building a distinguished brands and creating an awareness of this chain of stores owned by the Tatas.

CavinKare gets aggressive

CavinKare has unveiled its aggressive marketing strategies to expand its customer base. The company is planning for road shows, television commercials and customer contact programmes. As a part of its plans, CavinKare has relaunched its fairness cream ‘Fairever’ and is also looking at generating trials by distributing samples through popular magazines across the country. CavinKare will unveil the television commercials of the relaunched Fairever in last week of December followed shortly by the road shows starting in the southern India. CavinKare's Fairever is the second leading fairness cream brand in the country. The product has a share of only eight per cent in the fairness cream market that is worth Rs 700 crore.

ICICI Bank and CNBC TV 18 announce Emerging India Awards

ICICI Bank and CNBC TV-18, have announced the launch of Emerging India Awards, an initiative to recognise the contribution of Small & Medium Enterprises (SMEs) to the growth of the Indian economy. Only those SMEs that launched operations before January 1, 2000, and have a net worth of a maximum of Rs . 50 crores are eligible for contesting for the awards. ICICI Bank and CNBC-TV18 have tied up with CRISIL, India's credit rating agency for designing and executing the evaluation process for the awards.

Deccan Chronicle's IPO a success

The initial public offer (IPO) of Deccan Chronicle Holdings, received a tremendous response from the market and was oversubscribed more than 7.7 times. SBI Mutual Fund, State Bank of India, Pru ICICI Mutual Fund, Reliance Mutual Fund, Sundaram Mutual Fund and Punjab National Bank are reported to be among the biggest bidders. The IPO is expected to yield between Rs 130 crore and Rs 155 crore for the company, as it comprised 8,013,100 equity shares, priced at Rs 162 to Rs 194 a share. Deccan Chronicle is an English daily and ranks among the market leaders in Andhra Pradesh. The capital raised is planned to be used for financing new printing facilities, and venturing into new territories and future strategic initiatives and acquisitions.

Directories of Indian Advertisng, PR, MR companies and more...

Hi people, After the Directory of India's Advertising Agencies, I am currently compiling the following directories, which will be available for sale by end of December 2004.

• Directory of Indian PR Agencies
• Directory of Indian Publications
• Directory of Indian Media buying Agencies
• Directory of Indian Direct Marketing Agencies
• Directory of Indian Marketing Research Firms
• Directory of Indian Event Management Companies

Anyone interested in getting any of the above directories in a hurry, can contact me for more details by leaving a comment. I will intensify work on that particular directory and get it compiled earlier than the others. Any one interested?

Print Media Policies to have a new face in India

The first meeting of the group of ministers (GoM) on print media policies is likely to take place during December 2004. The controversy over International Herald Tribune (IHT) getting published from India led to the government take the decision to form the GoM as the current government guidelines do not permit foreign newspapers to be printed from India. The GoM is also expected to lay down the definition of ‘news and current affairs publications’ and ‘specialty/technical journals’. At present, ‘news and current affairs’ publications are allowed up to 26% of foreign direct investment (FDI), while specialty/technical journals can go up to a maximum of 74% foreign investment and a clarity on the definition may clear the way for many publications awaiting foreign investment for their expansion plans.

TV Today gets 'Business Superbrand' Status

The Superbrands India organisation has conferred the Business Superbrand status on TV Today Network for redefining the way news is delivered to Indian audiences. Obtaining SuperBrand status puts the TV Today Network brand in the circle of an elite group that is seen to represent the best practices in brand management; It is the considered to be the Oscars of Branding. A Business Superbrand is defined as having established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages, over its competitors, which (consciously or sub- consciously) customers want, recognise and are confident about investing in. Superbrands is the independent arbiter on branding. The organisation promotes the discipline of branding and pays tribute to exceptional brands. Superbrands programmes operate in over 41 countries. Superbrand status is awarded by an independent judging panel of experts. Business Superbrands Council includes chairman of the council Mr. Anmol Dar, Reliance CMD Mukesh D Ambani, former CEO of Procter & Gamble Gurcharan Das, ED of Tata Sons R Gopalakrishnan, deputy CEO of HSBC Naina Lal Kidwai, former chairman of Ernst & Young K N Memani, Bharti Enterprises CMD Sunil Bharti Mittal, CEO, president & MD of Infosys Technologies Nandan Nilekani, chairman of HDFC Deepak Parekh, chairman of Indian Oil Corporation MS Ramachandran and CMD of Oil & Natural Gas Commission Subir Raha. Each Brand Council member evaluated 854 brands and identified 138 brands that, in their opinion, were qualified to be granted the Superbrands status.

Directory of Indian Advertising Agencies

Hi people, I have painstakingly compiled a comprehensive directory of Indian Advertising Agencies and would happily share it with anyone who's interested for a small reasonable fee, just $99.00 The Indian Advertising Agencies Directory is in XLS Format with different spreadsheets for different cities. The fields include - company name, contact person, address, phone, fax, email and website. There are over 700 Advertising Agencies of India included in the database, which can be immediately emailed to anyone interested. Interested people may buy online, NOW!