Thursday, August 04, 2005
Philips India pads up for FIFA promos
The Euro 30.3 billion Netherlands-based consumer electronics brand Royal Philips Electronics is all set to be the official sponsor and partner of the 2006 Federation Internationale de Football (FIFA) World Cup Germany. In line with this development, Philips India, the local arm of the leading audio brand, is planning to invest 3% of its total sales turnover in brand promotion across India during the course of the year with an objective to boost volumes by 18-20% in the second half of the year. Besides, Philips is expected to demonstrate its new brand positioning, build valuable relationships, and showcase connectivity between products and customers. Philips hopes to bring the brand values of the FIFA World Cup and Philips to life by enabling football enthusiasts across the world, and, especially India, to view the FIFA World Cup through Philips’ products, and, services.