Tuesday, August 09, 2005

Hutch launches regional service for Karnataka

With a view to increasing their subscriber base in the circle, Hutch one of the leading cellular service providing brands in India today announced the launch of content on the Voice Response platform in regional languages for subscribers in Karnataka. Access and content on the Voice Response platform earlier available in English and Hindi will now be available in 3 more languages -Kannada, Telugu and Tamil besides English and Hindi. The regional content will include Caller Tunes, Ringtones, Jokes in regional languages and other offerings are to be launched shortly. Bangalore and the Karnataka circle has seen some of the largest growth in percentage terms in mobile growth for Hutch. Karnataka and more specifically Bangalore has a multiplicity of languages with all the five languages offered here being popular with the respective segment. In AP, the service will be offered in three languages - Telugu, Hindi and until now the only other state where a regional language service was being offered along with Hindi and English is Gujarat.