Tuesday, August 02, 2005

HT to launch Pink Paper

HT Media Limited, India's second largest print media brand, is planning to launch a pink paper in the next two years. The pink paper, to launched accross India, may be launched either through a seperate greenfield project or through joint venture and acquisitions route. Currently, the brand has two daily newspapers, Hindustan Times in English and Hindustan in Hindi. The net paid sales of the two newspapers were approximately 2.17 million copies per day (Source: ABC certified figures for July-December 2004) with total readership of approximately 14.50 million readers per day (Source : NRS 2005). For the quarter ended june 30, 2005, the brand had a total revenue of Rs 184.75 crore and net profit of Rs 9.8 crore.