Friday, July 29, 2005

TVS Motor launches Victor GX

TVS Motor Company is to strengthen its branding in the 125 cc motorcycle segment with the launch of 110 cc Victor GX this quarter. The new launches are part of TVS Motor's overall growth plan that includes a plant to make step through vehicles in Indonesia and three-wheelers. The product basket at the entry level segment would also see an addition shortly with the launch of another variant of its entry level brand, StaR. The new vehicle will be slightly more expensive than the last version of StaR, and take the number of vehicles under the StaR brand to three. In the Indian market, TVS Motor aims to increase its marketshare in motorcycles- its mainstay to 18 per cent from the current level of about 13.7 per cent.