Thursday, July 14, 2005

Tata Indicom appoints Identity Counsel

Tata Indicom, one of India’s fastest growing national telecom bnand appointed Identity Counsel, Singapore, to create its identity. The purpose behind this move is create an image of an innovative multifaceted communication brand for Tata Indiacom. The new logo Tata Indicom designed by Identity Counsel is representative of the company's commitment to 'opening up new and infinite ways of communicating, in order to find solutions that address the young Indian consumer's present and future communication needs'. In order to strengthen the branding a symbol which signifies a ‘Thought Bubble’ and represents Tata Indicom’s constant attention given to every customer need, dream or want in arriving at a simple solution to meet every expectation has been designed. The idea for the symbol had to be simple, engaging, inspiring, approachable and authentic to the Tata Indicom and improve its brand equity not only amongst the Indians but also among local people.