Friday, July 29, 2005
SBI & LG join hands
State Bank of India Card and LG Electronics India Pvt Ltd. (LGEIL) the two mega brands in the banking and electronics segment respectively have got together to launch the LG - SBI credit card. The LG - SBI card is India’s first CO-branded credit card for the consumer appliances industry and can be used at more than 200,000 outlets in India and more than 30 million outlets around the world displaying the Visa logo. The LG - SBI card will leverage the extensive national distribution networks of both LG and SBI Card to drive penetration. Designed as a customer loyalty and rewards program, the LG - SBI card combines all the well-known features of State Bank of India card with a series of exclusive rewards, benefits and promotional offers from LG Electronics India for the CO-branded cardholder.