Monday, July 18, 2005

Reliance Info introduces Wild Macaw

Reliance Infocomm Ltd one of the top Information Technology brands in India is out with a new initiative, The Wild Macaw club is set to cultivate outdoor travel as a habit and create new learning experiences. The target audience would be in the age group of 13 to 30 years, of travel enthusiasts, who like to discover, explore and have a passion for outdoor learning. The brand in looking at companies, schools and colleges for tie-ups. The Wild Macaw will be offering a line up of activities, including outdoor session for discussions, lectures and projects on various themes. Camping, trekking, rock climbing, nature trails, cycle treks, beach walks and jungle trips will be planned regularly. The Wild Macaw celebrated its launch with the culmination of a month-long contest, with the winners going for their first fun and education trip to Crocodile Bank for one night and two days. The club has also tied up with organisations such as the World Wildlife Fund, Dakshinachitra and Jungle Lodges & Resorts Ltd to leverage their experience in this area.