Friday, July 15, 2005

Radico Khaitan launch new Vodka brand

Radico Khaitan Ltd is likely to unveil its vodka brand, Magic Moments very soon in India as well as International market. As per the expansion plans, Radico Kaitan has initiated talks with various parties for acquiring bottling plants, distilleries and liquor brands. The company had earmarked Rs 85 crore for acquisitions of bottling units and distilleries this year. Radico Khaitan has already expanded its two flagship brands vertically. While its 8 PM whisky was expanded to the rum and brandy categories, Old Admiral, the whisky, was enlarged with rum and brandy segments. Incidentally, both the brands have been recognised as two of the fastest growing top-10 brands in the region as reported by Millionaires Club 2004 survey conducted by the leading Belgium magazine Drinks International. While the whisky brand grew at 38 per cent in the last four years, the brandy registered a growth of 48 per cent. Its Contessa rum too found a place in the club.