Thursday, July 14, 2005

Palio prices cut by Rs. 22,000

FIAT India, a well known passenger car brand, has dropped prices of its B-segment offering, Palio. Fiat announced on Thursday that it has reduced prices of the Palio by up to Rs 22,000. Now the entry-level Palio is available for Rs 3.64 lakh, while the top-end NV Sport is now priced at Rs 4.39 lakh. The price reduction is applicable with immediate effect in Mumbai, and will be implemented in other cities over the next few days. The price has been done with an aim of making Fiat in India a most preffered choice. Facing stiff competetion with big brands and market leaders like Maruti, Tata Motors, Hyundai, Toyota etc.. its is essential that Fiat India creates a brand equity amongst middle-income buyers.