Tuesday, July 19, 2005

NDTV eyes international presence

After achieving a huge brand equity in India NDTV now plans to move foriegn. The news broadcaster has chalked out for itself a business proposal envisaging providing consultancy to TV channels abroad and, in the process, picking up equity stakes in such ventures. The Indian brand is planning to enter the international arena in the financial year of 2006-07. NDTV is looking at forming joint ventures with local TV companies in various countries, including those nearer home in Asia. Such ventures, admittedly, would bring in revenue from consultancy, apart from extending the NDTV brand name globally. What is not clear at this stage though is whether the Indian company would convert its equity shareholding in joint venture to have full-fledged NDTV channels in those countries.