Thursday, July 14, 2005

MTV India introduces new segments

MTV India, the music channel is all set to move on to the next level of viewership with real time interactivity. The biggest brand in music channels has launched four new blocks of interactive programming that will allow viewers across the country to use their mobile phones to interact with the channel as the shows are being relayed. This launch is expected to widen the MTV India brand and also help the channel to get into newer formats and enjoy a higher brand equity in the digital market as well. The network has launched the shortcode 6882 for this purpose. MTV Networks already has a channel in Holland-The Music Factory ,that runs 15 hours of interactive programme daily. As a part of the first phase, the channel will see instant interaction on programmes like Doctor Love, Love Letter, Bol Baby Poll and Ha Ya Na. India is one of the few markets where MTV has introduced the digital services apart from Korea and Japan.