Friday, July 15, 2005

Mirc Electronics appoints Vivek Sharma

Mirc Electronics, which operates the consumer durable brands Onida and Igo, has roped in Vivek Sharma from advertising agency RMG David to head its sales and marketing section. The seat fell vacant sometime back when V Chandramouli quit it to join Cadbury. Onida is the single largest selling Indian brand. Overall, this is the third largest selling colour television brand in the India, after LG and Samsung. The Mumbai-headquartered durables firm Mirc had recently extended the brand portfolio of Onida from consumer electronics to the home appliances category, encompassing airconditioners and washing machines.