Thursday, July 28, 2005

Mahindra launches MaXX Pik Up FB

Mahindra and Manhindra (M&M), India’s market leader in utility vehicles, has launched its indigenously designed engineered brand new utility vehicle, the MaXX Pik Up FB in Ahmedabad this week. With the launch of this vehicle, the Mahindra and Mahindra eyes to consoliadate its position of a leading brand in the segment with a market share of over 65 per cent in India from the current level of around 63 per cent. Mahindra and Mahindra aims at a market share of over 75 per cent in Gujarat from the current level of around 70 per cent. MaXX Pik Up FB comes with flat cargo box, which opens all three sides for effortless loading and unloading. The single wall cargo box affords the vehicle, the highest payload of 1160 kilogrammes in its category, while the 63 HP DI Turbo diesel engine is fuel effecient, the powerful nine-inch booster brakes, rigid from suspension, radial tyres all afford more safety. The vehicle will sport the white, green and maroon colours and is being launched across India. The price of vehicle ex-Ahmedabad is Rs 4.23 lakh.