Monday, July 11, 2005

LIC adjudged most preferred insurance co

Life Insurance Corporation of India (LIC) has been adjudged as `the most preferred life insurance brand in the India' by research firm AC Neilson ORG MARG AC Neilson ORG MARG conducted a survey for the channel Awaaz in which 7,000 respondents from 21 cities participated. The survey was conducted to inform consumers of India about the attributes they preferred in various brands as well as to create awareness among advertisers about the parameters on which a particular brand is preferred over others.