Thursday, July 28, 2005

Leatherman launched in India

LEATHERMAN, the American multi-utility tool brand has been launched in India and announced a strategic tie-up with Young India Films, a Chennai-based company, according to which Young India is now the exclusive distributor for the brand. According to the marketing strategy deeveloped by Young India Films the sales executive and enitre range of brand is just a phone call away. Soon there will be an exclusive Leatherman store at one of the upmarket shopping areas in Chennai and in a few high-end stores. By the year end the range will be available in the othermajor cities of India. A Leatherman compact utility tool is for everyone - be it a software engineer, automobile engineer, traveller, trekker or a do-it-yourself enthusiast. The utility tool range starts at Rs 2,500 and goes up to Rs 9,500. Some of the popular range that is available in India is the Core, Wave, Juice, Squirt, Fuse and the Super Tool 200.