Thursday, July 14, 2005

Korean brand i-river comes to India

Reigncom, a $450 million Korean portable digital device maker, is expected to bring some 18 models of mp3 players and portable video players to India and the SAARC countries, starting September. The Reigncom sells these devices under the brand i-river. Its products will be distributed by India based Salora International Limited. Priced between Rs 5,000 ($116)and Rs 20,000 ($465), these devices use flash memory chips at the low end and miniature hard disk drives at the upper end. Users will be required to download music onto the devices, from the Internet portal Napster for instance. Salora is also expexted to distribute, later, a touch screen based portable digital video player that also comes loaded with gaming capabilities in India.