Thursday, July 28, 2005

Karthikeyan is brand ambassador of ESPN-Star

The speed master of India Narain Karthikeyan has been signed as the brand ambassador of ESPN-STAR Sports. The leading sports channel in India and world over has also secured five-year rights to telecast live the Formula One World Championship in India. Under the terms of the agreement, ESPN-STAR Sports will broadcast live and exclusive coverage of all 19 championship races of F1 from 2006 till 2010 season. Karthikeyan has been roped in to promote the No.1 brand. ESPN-STAR Sports has also signed Narain Karthikeyan for promoting and building F1. He will be an integral part of the channel's plan to promote motor sports in India. Karthikeyan, currently racing in the F1 championship, will participate in various on-ground promotional events, including screenings, road shows to be organised in selected cities across India.