Monday, July 18, 2005

Iriver signs up Salora International

IRiver, a portable digital, audio-visual device brand from ReignCom Korea, recently launched in in India has entered into a strategic tie-up with Salora International as its exclusive national distributor and service partner. ReignCom is focusing on new and emerging markets such as India, Saarc, Middle East and GCC and Africa. The company plans to launch stores across India as well as make the brand available through "strategic placement and relationships" with over 400 tier-1 and 10,000 tier-2 retail outlets. Salora enjoys a good brand equity in the Indian market consumer durabl0e, telecom and IT distribution segment, and has a network and distribution reach in 20 state locations in India. The brand also launched, a dedicated portal for frequently asked questions, updates, downloads and online offerings for India.