Monday, July 18, 2005

Indian Diamond to debut in Middle East

India has never sparkled this way for a very long time. For the first time Indian jewellery brands are all set to make a debut in International market. India's top diamond brands Nakshatra and Asmi are all set to be launched in Middle East by D'damas, the largest retailing jewellery brand chain in the Middle East in association with the Gitanjali Group. The Gitanjali Group also announced its strategic tie-up with Bollywood film director Rakesh Roshan for his forthcoming film KRRISH, wherein the brand would launch a signature line of jewellery, inspired by the film, this is in keeping with D'damas completing two years. It was truly an evening to remember, where the gorgeous Bollywood beauty Celina Jaitley along with other models set the ramp on fire adorning jewellery from Nakshatra, Asmi, D'damas fit for royalty, at a fashion show by designer Vikram Phadnis.