Thursday, July 28, 2005
Hygiene eyes Rs.19 Cr. turnover in 2005-06
Hygiene Wear International Limited, an Indore-based brand in the baby diapers and nappy pads segment, eyes a turnover of Rs 19 crore in 2005-06 in India which was Rs 12-crore in 2004-05. Hygiene Wear International Limited, has a tie up with US-based Braco Manufacturing Co. which manufactures a range of diapers and nappy pads under the brand name ‘Koochees’. Hygiene occupies a 15 per cent market share in India, and in north India the brand enjoys a 27 per cent market share. Apart from its regular products, Hygiene Wear also markets ‘adult diapers’ product for diabetics, paralytic and other bed-ridden patients. Hygiene exports its products to the Unietd States, Australia, New Zealand, South Africa, Canada, Cameroon, Seychelles, Algeria, Pakistan and Bangladesh.