Wednesday, July 13, 2005
Haier eyes Indian Television market
Global home appliances major Haier expects to emerge as the leading brand in the colour television sector in India. In order to build up brand equity in the Indian market, Haier plans to target the premier segments . The company hopes to emerge as one of the top three colour TV brands in India by selling five lakh units in the first year and 15 lakh units by 2008. Haier recently launched its range of colour TVs, DVDs and home theatres.