Wednesday, July 13, 2005

German Medical Co. ties up with Menzes India

The 500 million euros BSN Medical GmbH, a leading German brand in medical devices and surgical products, has entered into a 61:39 per cent strategic tie up with the Goa-based Menezes family to set shop in India. Through the tie up, BSN Medical -- a joint venture between Beiersdorf AG (owner of the global brand Nivea) and Smith & Nephew Plc globally -- will become the largest surgical products brand in India with a 40 per cent market share in the Rs 250 crore woundcare and orthopeadic market. BSN Medical is planning to introduce 10 new products in India with 27 already present in the market.BSN Medical has three global specialised business units -- orthopaedics, wound care and urology products. In addition to sourcing products for BSN India, the Indian manufacturing facilities will also export to the global market of BSN Medical in future.