Thursday, July 14, 2005

Funskool ties up with Cartoon Network

In a move to tap the booming cartoon based retail toy market, Funskool India, the top brand in toy segment has entered into an strategic tie-up with the number one kids' channel of India, Cartoon Network, to retail the Network's range of toys featuring the popular kindergarten trio- The Powerpuff Girls. The license agreement is for an initial period of two years, and is the first such exclusive tie-up in India. Funskool expects this association with Cartoon Network will strengthen its branding and will be to offer moer such Television cartoon based toy range. The company aims to garner a market share of over 30 per cent in the growing cartoon based merchandising category of the organized toy market. Funskool will be producing board games, puzzles and creative items featuring the Powerpuff Girls at their factories in India.