Tuesday, July 19, 2005

FIL launches Tuk 3 in Andhra Pradesh

FIL Industries Limited today launched in Andhra Pradesh a new brand of fruit drink, Tuk 3. The drink has been launched under Fruitfil, the umbrella brand of the juice division of the Srinagar-based Rs 100-crore-plus FIL group with an aim of tapping the everyday growing Indian fruit drink market. FIL, which is the latest entrant into an estimated Rs 600 crore fruit beverages market in India, is also planning to launch mango and apple drinks in the coming months under the brand Frugo’. With the launch of Tuk 3, the company has entered into the retail domestic fruit drink market. Tuk 3, an all season drink comes with a combination of Seabuckthorn (Ladakh Berry), Kashmiri apples and Indian mangoes. With the fruit beverages market spread into the drink, nectar and juice segments, FIL Industries Limited plans not to just target juice drink industry but also ‘fun and refreshing’ industry which is three times larger.