Friday, July 22, 2005

Emami signs Chiranjeevi as brand ambassador

Emami, the personal and healthcare brand in India, has signed in Telugu superstar Chiranjeevi as brand ambaasador. Chiranjeevi will feature in Navratna Oil commercials, which will hit the media within a month's time. Many stars have already endorsed the Emami as brand ambassadors including Indian cricket captain Sourav Ganguly and Bollywood stars Sunny Deol, Govinda, Madhuri Dixit and Amitabh Bachchan as brand ambassadors. Navratna Oil at present enjoyed leadership position as a traditional cool oil and a cure for sleeplessness and headaches. Aggression is expected to be the key word for the brand in the coming years as the brand's strength was in geographical spread and loyalty. The company would work to expand the market and Navratna Oil's share.