Tuesday, July 19, 2005

Ecco Shoes launched in India

Danish major Ecco shoes launched its operations in India with the introduction of its premium golf footwear priced at Rs 26,999. The brand also launched its formal and casual range for men and women. Ecco shoes will initially be available in three cities - New Delhi, Mumbai and Chandigarh and will be retailed out of Shoetree outlets. In the first year of operations, a budget of Rs 10 million will be allocated to support a very selective marketing effort focused at the concept stores. The brand expects to sell approximately 15,000 pairs within the first year of operation with a break even expected between the second and third year. The brand offers a wide range of products, which includes formal, casual and golf shoes. The formal range of shoes predominantly consists of office wear for men and costs anywhere between Rs 8,299 – Rs 12,000. The casual range is priced between Rs 7,349 - Rs 12,000. The golf range, for men and women is priced at Rs 10,399 - Rs 26,999 and Rs 6,399- Rs 10,299 respectively.