Friday, July 15, 2005

Coca Cola serves legal notice to Haksar

The leading soft drink brand Coca-Cola India Inc has served a legal notice on well-known photographer and Chennai-based ad man Sharad Haksar for ‘‘illegally’’ using the branding of the company in a creative hoarding put up on Nungambakkam High Road.The controversial hoarding has a dry hand pump and lined-up empty pots in the backdrop of the Coca-Cola brand advertisement with a slogan ‘‘Drink Coca-Cola’’. Coca Cola India has served the legal notice to Haksar on the pretext that he had used the branding of Coke in his creative work without Coca Cola's permission which has done considerable damage to brand equity in south India of the soft drink major. The brand is already facing a protests in Kerala on the charges of over exploitation of ground water. It is intresting to know that Sharad Haksar also happens to be a photographer for Coca Cola India so efforts are on to sort out the issue through discussions.