Friday, July 29, 2005
Catch now enters cola market
The Rs 800-crore DS Group — makers of Baba tobacco products and Catch salts — is all set to compete directly with the cola majors like Coca-Cola and Pepsi in India with a range of aerated soft-drinks under its flagship brand, Catch. DS Group has started test marketing the brand in Delhi and Mumbai markets. Available in cola, orange and lemon flavours, the aerated drinks are being sold in 200-ml PET bottles. The new range of aerated beverages, are being produced and bottled at DS Group's existing facility which makes flavoured water under the Catch Clear brand. DS is foraying in the Rs 7,000-crore soft drink market when Coke & Pepsi are sharpening their focus on non-cola brands.