Thursday, July 21, 2005

Carat India appoints N P Sathyamurthy

N P Sathyamurthy, has been appointed as the chief planning officer of Carat India. MR Sathyamurthy’s previous experience includes five years with Heinz in sales & marketing and in brand management, and 10 years in media planning with agencies like Mudra, O&M and Euro RSCG. MR Sathyamurthy recently resigned as the director general of the Media Research Users Council, MRUC, where he spent three years. MR Sathyamurthy has been associated with brands like Hindustan Lever, Philips, Microsoft, Intel, Nokia, Gillette, American Express, Castrol, Prudential ICICI, HDFC, Asian Paints, Castrol, Vimal, Rasna and Dhara amongst others. MR Sathyamurthy was responsible for syndicated research products like the Indian Research Survey (IRS), Indian Listenership Track and the new Consumer Classification System. He is a faculty member at MICA and six other premier management institutes. He will take up his assignment at Carat India as soon as he completes his hand-over at MRUC.