Thursday, July 14, 2005

Barista launches sub-brand of Premium Cafes

Barista Coffee, one of the top brands in cafe outlets in India and world over announced the launch of Barista Creme, an exclusive sub brand of premium cafes in India, costing Rs 50 lakh. 20 kiosks of the sub brand has been planned starting this September, at select petrol pumps on highways under its tie-up with Indian Oil Corporation. Barista's contribution to the outlets will be around Rs 7-8 lakh, other kiosks would come up on the Pune-Mumbai, Bangalore-Chennai and Bangalore-Mysore highways. The kiosks named 'Barista on the go' would be spread over 700 square feet area with sitting arrangement and a take away option. This new retail format would contribute an approximate of 10 to 15 per cent in the next two years to the brands top line. According to the brands expansion strategy 60 outlets of Barista are expected to come up during the current fiscal year in the country with a special focus to South India. 25 out of the 60 outlets are to be opened in this region. Barista is also reportedly keen on entering IT parks and tie-ups with other big companies like AirTel for its promotion. Barista had earlier partnered with Ford Ikon and MTV by selling out its space as part of its promotion plans.