Tuesday, July 19, 2005
Bagga plans high sales for Khodays Liquor
Bagga Millennium Liquor India Pvt Ltd, which grabbed the marketing and distribution rights of the Khodays liquor brands on long lease, is expecting volume sales up to 2.5 million cases in 2005-06. Bagga's initial focus is on Red Knight Whisky, a semi-premium brand, which is attempting a comeback in markets such as Haryana and Punjab, where it once enjoyed good share. The brand is averaging about 70,000 cases monthly, and its sales for the full year should be in the vicinity of a million cases. Along with Red Knight Whisky, the other brands receiving initial focus include Peter Scot Whisky, which is expected to mop up sales of 2.5 lakh cases in the current year, and the economy priced Democrat Whisky.