Thursday, July 21, 2005

Audi plans A4 launch in '06

A4, Audi's entry level car, is all set to be launched early next year in India. The brand will be priced in the Rs 22 lakh-24 lakh range and positioned in direct competition with brands like Mercedes `C' class. Audi hopes to sell 30-35 units of its well known brand A4 in the first quarter of next year The Audi stable in the country comprises the A6, A8 and TT Coupe and has sold 50 cars in the last four months in India. While the TT Coupe and Audi A6 petrol versions have been homologated, the A6 diesel, A4 petrol and diesel versions are in the process of getting homologated. The brand currently has two dealers in the country, EuroMotors in Delhi and Island City Motors in Mumbai. Jubilant Enpro, the dealership facility at Bangalore is all set to be opened in October to service the needs of the company's South-based clients. The market seeding for brand Audi has already begun. As part of its marketing and branding strategy, the company is bringing the Audi Golf Tournament to the country this winter.